Mindful, Critical Consumption of Media is Paramount

The problern.. in any case, does not reside in what people watch. The problem is in that we watch. The solution must be found in how we watch. For I believe it may fairly be said that we have yet to learn what television is. And the reason is that -there has been no worthwhile discussion, let alone widespread public understanding, of what information is and how it gives direction to a culture. There is a certain poignancy in this, since there are no people who more frequently and enthusiastic...

 Technology is Ideology

...what is happening in America is not the design of an articulated ideology. No Mein Kamp for Communist Manifesto announced its coming. It comes as the unintended consequence of a dramatic change in our modes of public conversation. But it is an ideology nonetheless, for it imposes a way of life, a set of relations among people and ideas, about which there has been no consensus, no discussion and no opposition. Only compliance. Public consciousness has not yet assimilated the point that tech...

 The Flood of Trivial Information is More Deleterious Than...

...in the Age of Television, our information environment is completely different from what it was in 1783; that we have less to fear from government restraints than from television glut; that, in fact, we have no way of protecting ourselves from information disseminated by corporate America; and that, therefore, the battles for liberty must be fought on different terrains from where they once were. For example, I would venture the opinion that the traditional civil libertarian opposition to ...

 Entertainment is the Supraideology of Television

Entertainment is the supraideology of all discourse on television. No matter what is depicted or from what point of view, the overarching presumption is that it is there for our amusement and pleasure. That is why even on news shows which provide us daily with fragments of tragedy and barbarism, we are urged by the newscasters to "join them tomorrow." What for? One would think that several minutes of murder and mayhem would suffice as material for a month of sleepless nights. We accept the ne...

 Crosswords Make Use of Trivial Information

It may be of some interest to note, in this connection, that the crossword puzzle became a popular form of diversion in America at just that point when the telegraph and the photograph had achieved the transformation of news from functional information to decontextualized fact. This coincidence suggests that the new technologies had turned the age-old problem of information on its head: Where people once sought information to manage the real contexts of their lives, now they had to invent con...

 Context-Free Information is Unactionable

Since we live today in just such a neighborhood (now sometimes called a "global village"), you may get a sense of what is meant by context-free information by asking yourself the following question: How often does it occur that information provided you on morning radio or television, or in the morning newspaper, causes you to alter your plans for the day, or to take some action you would not otherwise have taken, or provides insight into some problem you are required to solve? For most of us,...

 How Media-Metaphors Change Thought

But our media-metaphors are not so explicit or so vivid as these, and they are far more complex. In understanding their metaphorical function, we must take into account the symbolic forms of their information, the source of their information, the quantity and speed of their information; the context in which their information is experienced. Thus, it takes some digging to get at them, to grasp, for example, that a clock recreates time as an independent, mathematically precise sequence; that wr...

 New Mediums Provide New Orientations for Thought

Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility. Which, of course, is what McLuhan meant in saying the medium is the message. His aphorism, however, is in need of amendment because, as it stands, it may lead one to confuse a message with a metaphor. A message denotes a specific, concrete statement about the world. But the forms of our media, including the symbols through which they permit ...

 Huxley and Orwell's Portrayed Very Different Dystopias

Aldous Huxley's Brave New World. Contrary to common belief even among the educated, Huxley and Orwell did not prophesy the same thing. Orwell warns that we will be overcome by an externally imposed oppression. But in Huxley's vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think. What Orwell feared were those who would ban books. What ...